Cultivating a multidisciplinary

Life science marketers face immense pressure to analyze and apply an abundance of data, amplified further thanks to the influx of AI. But with great power comes great responsibility.

Anyone can upload data into a cloud-based AI platform. Responsible deployment of AI, however, demands more than clicking buttons, especially when interpreting, articulating and fielding questions about results. Here is where Confluminetix applies three complimentary pillars of expertise.

Comprehensive life science background

Domain knowledge spanning reagents, software and equipment for:

  • Molecular biology
  • Cancer biology
  • Downstream processing of biologics and small molecule therapeutics including oligonucleotide-based medicines
  • Pharmaceutical microbiology QC testing
  • Biopharmaceutical, cell & gene therapy and traditional sterile market segments

MarCom moxie

Agency and industrial marketing and communications experience including:

  • Content creation
  • Go-to-market & product launch expertise
  • Crafting marketing plans
  • Tradeshow management
  • Voice-of-customer/market research and segmentation
  • Public relations, including media pitching

Data science exposure

Familiarity with data mining and machine learning to:

  • Perform exploratory data analysis, including feature engineering
  • Recognize when and how to deploy supervised and unsupervised learning techniques
  • Understand the justification for using different algorithms, including assumptions and limitations
  • Frame problems based on the CRISP-DM methodology
  • Manipulate data and visualize trends in R Studio

Relevant applications

Building on the skills outlined above and motivated by a commitment to continuous learning, additional interests, in no particular order, include:

  • Predicting the likelihood of engagement
  • Conducting marketing segmentation
  • Implementing predictive lead scoring
  • Optimizing campaign ROI
  • Marketing mix modeling/econometrics
  • Outcome-driven innovation (ODI)

Get in touch

Are you also looking to combine data science with life science marketing? Do you have a project in mind? Maybe you’ve got access to data but don’t know where to start. If so, feel free to reach out.